Vol. 4 No 3 (2018)

Publié le juin 9, 2026
Description du numéro
Volume 4(18) Number 3

Articles

Andrea Insch, Magdalena Florek
3-5
Introduction
PDF (anglais)
Dariusz Dąbrowski
7-23
Different sources of market information and product innovativeness
PDF (anglais)
Barbara Mróz-Gorgoń, Grzegorz Szymański
24-35
The impact of the ROPO effect in the clothing industry
PDF (anglais)
Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska
36-50
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
PDF (anglais)
Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando
51-68
Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries
PDF (anglais)
Grzegorz Maciejewski
69-85
Consumers’ attitudes towards modern solutions in the retail trade
PDF (anglais)